It might be tempting to quickly create a social media post, newsletter or email.
It may well be effective!
But if you’re not seeing results, or want to see a bigger boost in sales…
Try a more tailored approach.
A well-planned campaign can bring in fresh revenue and custom.
Here’re my top tips in 4 easy steps.
1. Focus on your target audience
Take a minute to remind yourself who your target customers are.
Who are your most profitable customers?
Look at past and current customers. Scroll through your social media followers – these all have potential.
Who are they? Where are they? What do they do every day? What do they need? What problems do they have?
Create one or more buyer personas. A profile of your target customer.
They really do help!
Choosing one target audience per promotion, will be more effective than a general message aimed at everyone.
2. Do some research
A simple task but worth it. This will give you ideas.
Look at similar and influential businesses.
Sign-up to newsletters and follow others on various mediums – Instagram, Facebook, LinkedIn or wherever your people are.
Look at how other businesses are adapting and attracting business with the ever evolving marketing landscape.
3. Talk about your benefits
What’s in it for your customers?
What do your customers really desire?
Get some feedback from customers or friends who know you well.
Why do people go to you?
What problems do customers have that you solve?
You have a USP – a unique selling point. Something that no one else offers.
Tell people what it is…
Benefit examples:
- Quality products and services
- Originality
- Value for money
- Local, sustainable business
- Friendly, helpful staff
- Experience and qualifications
- Comfort and enjoyment
- Self-improvement
- We do all the hard work so you don’t have to…
4. Start planning your promotions
Choose your platform
How can you reach your target audience?
Social media, email, newsletters, local press…
Could you expand your audience with a different platform?
Choose a campaign
- New products and services
- Benefits of existing products or services
- Build-up campaigns to an event or product launch
- Early bird offers and exclusive discounts
- Seasonal campaigns
- Live videos and reels
- Competitions
- Freebies and incentives
- Reviews and testimonials
- Tips and advice to help your customers
Choose a strong, simple message aimed at your target audience
A good promotion will include:
- A strong benefit
- Service or product info – what are you offering?
- Reassurance – reviews, qualification
- A call to action
Always start with a strong benefit or your USP.
What do your customers really desire?
Think about how you want a customer to feel, and use these emotive words in your promotions.
For example: do you want your customers to feel relaxed, gain confidence, have piece of mind.
Don’t forget to entice action
Make it easy for customers to take the next step.
Give ONE option –
- Visit website
- Buy now
- Order/book now
- Find out more
- Like or share
Clearly show your contact, shop or website details.
To entice action, give a deadline to receive a special offer or discount. Or advise of limited stock or availability (as long as that’s true!).
If you take some time to plan your copy, you’re likely to see better results.
If you need someone to write some inspiring and effective content for your business, I’d love to help get in touch