Creative and competitive website copy for your small brand
Is your website or sales page long overdue a copy refresh?
Need a new landing page for that awesome offer?
Want to start attracting the customers you really want?
Choosing the right words for your website can be tricky.
It’s easy to overthink and complicate your messaging especially when writing for your own business.
You can go around in circles trying to write that perfect pitch or product description.
Making sure you get those benefits and keywords in without it sounding obvious, all while trying not to sound too ‘salesy’ or pushy (we’ve all been there!).
It’s a big job for anyone.
But it’s worth taking the time to get your content right and the best it can be.
You can boost sales, compete with social media, get seen more online and convert those warm leads and curious browsers into your happy customers.
Need help to find the right words and tactics for your website?
I’m Vanessa, an experienced copywriter in west Wales who can do all the research, planning and web content writing for you.
Words to inspire your perfect customer:
✅ A brand defining headline, tagline and company introduction
✅ Engaging conversation that will strike a chord and lead customers through your site
✅ Compelling product and service descriptions, with subtle and appealing call-to-actions
✅ Clear and helpful content to build trust and answer common questions
✅ Enticing page titles and meta descriptions to get more clicks and people checking out your site
✅ Plus SEO optimised content to help Google match targeted customers with your business
If you need original and creative copy for your website to help you stand out and attract new customers get in touch.
Who I write for
From small brands in Wales to big London-based events. I write competitive web copy for:
- Local businesses
- Service providers
- Creative workshops
- B2B events
- Small & niche brands
Happy to send work samples. Through B2B marketing roles and as a freelancer, I’ve written effective web copy for a wide-range of businesses.
I can write for your main sales page, your brand story or for your entire website.
Website copy
You will get
✔️ Plenty of marketing tactics
When a new customer lands on your website you need to make that great first impression, keep them interested and entice action. So getting to know your top benefits, as well as looking at other aspects like design and your overall strategy is important.
✔️ Clear copy in your brand voice
We all have a unique voice and using that voice with confidence will help you compete. The words and lingo you use, the stories you tell and the values you share. It all creates an impression of your brand and service.
✔️ Engaging copy, turn those browsers into buyers
What do your customers really desire? Getting to know your audience as much as possible, along with getting to know your story and how you stand out from the crowd is key for me.
✔️ Compelling product and service descriptions
Whether you have one or 20 product descriptions, I’ll use an enticing mix of benefits and features to help customers make their decision, storytelling to inspire, with clear and punchy call-to-actions to entice action.
✔️ SEO for your website
High quality content that aligns with your customer’s needs. With savvy use of links, keywords, title tags, meta descriptions and other elements, to boost SEO and help Google match new customers with you.
✔️ A friendly and professional service
I’ll listen to what you need, take you through each stage of the project and keep you updated throughout. From the initial briefing and research, to the final draft with proofing.
Want to attract and convert more customers through your website? Let’s work together 🙋🏼♀️
Get in touch for a chat and quote.