What does a copywriter do?
I recently received a call from someone who wanted me to copyright their newly written children’s book.
It’s misleading but a copywriter has nothing to do with copyright law.
We have the almighty task of writing for business.
We wear many hats.
We could be a journalist one day, writing a blog the next, and then move onto writing for a website and doing all the research, SEO and behind the scenes tasks that you don’t think about.
The exact role of a copywriter varies.
Some will have a specific job within a company, or if you’re a freelancer every job is different. Many will have a background in marketing or journalism, and some are skilled in writing for a specific audience such as the medical or law community.
It’s hard to define, but we are all writers.
We aim to find the most effective way to connect with the audience and achieve the desired outcome of the job.
Whether it’s to sell, promote a brand, or move up the pages on Google.
Before the overtake of online marketing, a copywriter’s role was to research and creatively write for various types of media such as magazines, newspapers, flyers, posters, radio etc.
We still do the above but the role has evolved to writing for and competing in the online world.
Write with SEO in mind.
Essential to get found by the target audience.
Write for various online platforms.
Such as websites, blogs, emails and social media. There are techniques, tactics and behind the scenes tasks for all.
Develop an all-round marketing strategy.
Looking at each business type, target audience, goals and tactics.
Effectively write for print.
It’s still a good option. It will help compete with online marketing.
Business writing and marketing go hand-in-hand.
A good copywriter will ask lots of questions.
Be up to speed in the latest SEO techniques and, have experience in writing for different audiences across different platforms.
Example questions a copywriter will ask.
- What do you want to achieve by hiring me?
- Who are your customers?
- Who are your most profitable customers?
- Why do customers like and respect you?
- Which online platforms are you using?
- What about timings, the competition, planning promotions in advance?
- What haven’t you tried?
A print marketing or email campaign may reach out to customers who are not responding to online promotions.
It’s about knowing when less is more.
Where a few words or decisive sentence is all that’s needed to entice action.
Or when a lengthy blog piece will benefit.
Who can benefit from hiring a copywriter?
Anyone that needs help finding the right words.
If you’re struggling to find the right approach, pondering on how to connect with your customers, or if you simply need some tips on how to write successfully online, a copywriter will cut through the confusion and guide you in the right direction.
A marketing company or a graphic designer.
A perfect combination. Copywriters can write for individual pieces or help out on large marketing projects.
A copywriter writes to attract, humour, provoke, gain attention and is well suited to write for magazines and newspapers. Many copywriters are journalists.
Direct with a business.
You could be a small business looking to improve your marketing and attract new customers, or a large established company looking for someone to take a new approach with campaigns and projects.
Whatever your needs, a copywriter will rise to the challenge of the job and help you achieve your goals.
I hope you enjoyed my blog.
I am a freelance copywriter in Pembrokeshire.
If you would like me to write for your business or publication get in touch.