Make sales with strong and optimised website content
Want to boost your business online and attract the customers you really want?
Carefully planning your website content will prove to be a smart move.
This is your platform to tell your story, showcase your products and services in detail, and turn those curious browsers and leads into your loyal customers.
And with smart SEO, AI optimised, and user-friendly content (phew), you can pave the way for new and ongoing sales.
Do you need someone to help plan your content, fine-tune your copy and get your website working for you?
I’m Vanessa, an experienced copywriter in west Wales who can do all the research, planning and web content writing for you.
Through marketing roles and freelancing, I’ve written effective website copy for all types of businesses:
- Service providers
- The tourism industry
- Big events
- Creative workshops
- Professional courses
- Small brands
From creating a strong brand voice, to looking at your points of conversion and what will entice customers to buy.
I’ll help you find the right words and tactics for your website.
Let’s get your website working for you.
Content + tactics for your website
You will get
✔️ Strong copy in your brand voice
We all have a unique voice, and using that voice with confidence will help you compete. The stories you tell, the values you share, the words and lingo you use. It all creates an impression of your brand and service.
✔️ Content that inspires and converts
What do your customers really desire? Getting to know your audience as much as possible, along with getting to know your story and how you stand out from the crowd is key for me.
✔️ Compelling product and service descriptions
Turn those sluggish browsers into swift and happy buyers! I’ll use a sweet mix of benefits and features, storytelling to inspire, and appealing call-to-actions.
✔️ Increased visibility with SEO and GEO optimised content
AI is powering ahead but Google is very much still here. If you want to get found online by the right people, SEO best practices are still crucial. But, you can also optimise your site for AI searches and web browsers.
✔️ Plenty of marketing tactics
Let’s get real. It’s competitive out there. But there are many things you can do to find and convert your ideal customer. I’ll give you campaign ideas and tell you what marketing tactics will help boost sales.
✔️ A friendly and professional service
From the initial briefing and research to the final draft with proofing. I’ll listen to what you need, take you through each stage of the project and keep you updated throughout.