Content marketing. A creative tool, a means to attract and engage. Great for SEO.
Gone are the days where marketing solely involved producing a flyer, ad or newspaper article. Those easy days are gone.
I’m not discounting traditional methods, it can attract a pool of customers who are not responding to online methods, but producing informative and engaging content is the way to go.
A few things to think about
Where are you putting the content.
Your website, a blog, a guest blog, social media, an email… There are different tactics for each platform.
Is it SEO optimised.
Google and other search engines favour high quality content. The right use of keywords, title tags and meta descriptions help, along with a host of other factors. It’s an on-going process defining what makes good SEO.
Promote it well.
Social media works for all businesses. Use it to your advantage. Use good quality photos, images and videos to help your content get noticed. Endorsements from champions in your field can work wonders.
And obviously what you write is important.
This is where a copywriter shines. Think about what you want to achieve, what your customers want to know, the tone, length and timing of your content.
How I can help
I can write some fresh, interesting and SEO optimised content for you.
Through some creative and targeted copy, I’ll help you build a strong brand and customer base.
My customers vary from small businesses, creative start-ups, marketing agencies, B2B and publishing companies.
Prices start at £120 for a 1000 word blog or article.
Contact me for an informal chat about your requirements.