Boost your small business and freshen up your marketing in 2019. Here’s 5 ideas for you.
1. Create a buzz with a live demonstration.
A little chocolate shop on the high street hosts a chocolate making demonstration. Giving away free samples and discounts at the end. An easy crowd pleaser.
A gardening business shows you how to care for your plants so they thrive year-on-year.
An independent coffee shop / bar shows you how to make that perfect cappuccino and sweet cocktail.
All types of businesses can benefit.
- A glimpse into how you make your products
- Tips and advice for your customers
- Taster sessions
- Give freebies and discounts
- In-store, at events or online
Show off your skills, your service and help people get to know you.
Vyve Cafe Latte Masterclass. Collectif Dress up for jubilee. Katrina Homegrown Garden February Tips. Birdimus World A guide to Vintage Clothing. Jamie Oliver – Ultimate Gin & Tonic Always a friendly and enthusiastic approach.
2. Give exclusive offers to groups of people.
Think big and attract lots of people.
Where do your crowds gather?
On social media, at events, in office blocks, other local businesses, colleges, at home?
- Create a printed or online voucher.
- Offer a discount or free gift.
- Make it exclusive.
- Add a deadline to encourage action.
10% winter discount to all Splott residents or Instagram followers. Offer ends 28 March 2019.
Promote it on social media, in a publication, by post (yes this can still work!) by hand even. If it attracts lots of customers it will be worth doing.
Outsidetheboxmakeup have a strong ethical brand. They often give discounts to their followers and via email to regular customers.
@yumchaatea have built up nice business. They use Instagram well with attractive visuals and regular discounts.
3. Create packages.
A proven way to offer customers ‘more for your money’.
What can you bundle together? Who can you target?
- Feelgood Friday Special. Drink, meal and desert included!
- New Season Special. Choose 3 products from the new range.
- Small Business Package. Includes a 10% discount.
- Student Package. All the essentials in one package.
- Domestic or Commercial. Small Garden Maintenance.
You’re offering value for money and appealing to targeted groups of people. A more personalised approach to your marketing.
If you offer a service create a list of what you offer with the benefits. From a free consultation to the service itself, any extras, help and advice and the after-care.
4. Give useful or quirky little extras.
We all love something extra.
I recently bought The Snowman DVD because it had a free snowman decoration. I also signed up to receive emails for a free cup – easy!
- A re-usable bag or something useful.
- A free gift or regular discount for signing up to a repeat service.
- A limited edition of something small. A plant, fortune cookie, branded notepad, make-up brush etc.
- Something for the kids. Ice-cream, books or activities.
- Creative packaging. People are easily swayed by quirky, well designed branded items.
- A printed or downloadable information sheet. Share tips, how to maintain your service or product.
This can take time initially, but it will give you long-term results.
What is evergreen content?
- It’s your best and most popular blog post or video.
- Timeless tips, advice or information that will continually attract interest and views.
- A core piece of content that shows off your skills and business.
It’s content marketing at its best. You’ll attract customers months or even years from your content.
It will also help with your SEO and driving prospects to your website.
- How to guides
- Videos, blogs or podcasts
- Beginner tips and advice
- Rules and regulations
- Ideas and inspiration
- Tips from your staff
- Insights that you won’t find elsewhere
If you’re new to blogging look at other blogs to help get you started. Keep it simple and straightforward.
Explain any jargon and speak in a conversational tone. Be yourself.
Café Mor Classic Winter Fish Pie recipe. Janet Murray How to write a press release for your small business. Jamie King Media A free GDPR Privicy Policy Notice Template. The Wild Curl Hair-care tips & advice.
All good examples of timeless, well written and super helpful content.
I hope you enjoyed my blog.
If you would like me to write for your business, I’d love to hear from you.