Creative and persuasive website copy for your small business
Is your website long overdue a copy refresh?
Want to start attracting and converting the customers you really want?
In a brand voice that actually sounds like you.
Choosing the right words for your website can be challenging.
From perfecting your tone, finding ways to connect with your audience, to optimising your content to help you thrive online.
It’s a big job for anyone.
Whether you’re just starting out and trying to find your voice, and get seen.
Or have an established business, and need some fresh tactics to help you compete and attract new customers.
Need some help?
I’m a freelance copywriter in west Wales who can do all the research, planning and web content writing for you.
I’ll update your website with:
✳️ A bold and enticing brand introduction for that great first impression
✳️ Engaging copy that will strike a chord and lead customers through your site
✳️ Clear and helpful content to build trust and answer common questions
✳️ Compelling product and service descriptions, with subtle and appealing call-to-actions
✳️ Plus SEO optimised content to help Google match the right customers with you
I’ll work with you to find the right words and approach for your website.
Get in touch for a chat.
Who I write for
From creative workshops to service providers, B2B brands to tourism based businesses. I write for a range of businesses in Wales and beyond.
I can write for your main sales page, your about page, or for your entire website.
Happy to provide work samples (I’m currently updating my portfolio).
Website copy
You will get
🔅 A friendly and professional service
Writing for a website is very much a collaborative process. I’ll listen to what you need, take you through each stage of the project and keep you updated throughout. From the initial briefing, research, to the final draft with proofing.
🔅 Clear copy in your brand voice
We all have a brand voice, and using that voice with confidence will help you compete. The words and lingo you use, the stories you tell, your general vibe. It all creates an impression of your brand and service.
🔅 Engaging copy, turn those browsers into buyers
What do your customers really desire? Getting to know your audience as much as possible, along with getting to know your story, and how you stand out from the crowd, is key for me.
🔅 Compelling product and service descriptions
Whether you have one or 20 product descriptions, I’ll use an enticing mix of benefits and features to help customers make their decision, storytelling to inspire, with clear and punchy call-to-actions to entice action.
🔅 SEO for your website
High quality content that aligns with your customers’ needs. With savvy use of links, keywords, title tags, meta descriptions and other elements, to boost SEO and help Google match new customers with you.
🔅 Plenty of marketing tactics
When a new customer lands on your website you need to make that great first impression, keep them interested, and entice them to take action. So getting to know your top benefits, as well as looking at other aspects like design and customer service are all important.
Need some help to find the right words for your website?
Vanessa